What were they thinking?

[radegund]

niallm just turned round to tell me about a marketing decision that I really hope is a wind-up.

It's a new MP3 player.

And it's called.

i.Beat blaxx

I mean ... is it just me? Please say it's not just me.

Comments

[micheinnz.livejournal.com]

It's not just you. Trust me.

[micheinnz.livejournal.com]

I'd rather put everyone who was involved in letting that idea out into the wild, in a blender.

[daegaer.livejournal.com]

. . . wait. WHAT?

[mollydot.livejournal.com]

Not any more, thank goodness:
http://gizmodo.com/gadgets/seriously%3F/a-letter-to-trekstor-re-racist-ibeat-blaxx-mp3-player-293515.php
http://gizmodo.com/gadgets/oops/trekstor-renames-ibeat-blaxx-after-a-bit-of-self+flagellation-293667.php

[mollydot.livejournal.com]

However, the anti-anti-racism in some of the comments is really stupid.

gah, I luse at teh intarwebs

[merryhouse.livejournal.com]

it wasn't until I read "of course the word "beat" is not meant as a verb" that the full horror of the situation fell upon me {shame}